SEO has become increasingly important in today’s digital age because it is something that provides businesses with the ability to drive more customers to their business. Nowadays, more consumers than ever before rely on search engines to guide them towards websites and businesses. As many as 81% of all customers and 94% of B2B customers conduct searches on their favourite search engine before making their buying decision. Because of this, any business that isn’t prioritising its search engine rankings is in for a lot of disappointment.
Having a strong website optimisation hampshire will help a brand position itself towards the top of the search engine rankings for highly relevant buying keywords. This is necessary because it allows them to effectively attract the attention of those who would be considered hot leads. You can start coming up with good strategies to find the best keywords to leverage by using Data Cube.
Why Does SEO Matter?
SEO is the process of getting a website optimised to rank well for various keywords. This is to make your website more appealing to search engines. Any visitor that ends up on a website from the search engines is known as an organic visitor. It means that they landed on the website organically without using a paid ad. While no one knows the exact algorithm and all of the ranking factors that go into SEO rankings, certain things are known.
Why Is It Important For Business?
As mentioned, search engines are driving the majority of buying traffic in today’s digital landscape. Google looks at numerous things when they are trying to figure out which websites to rank for certain keywords. They want to provide the best possible rankings for their users because they know that it enhances their experience. When your website or content is ranking high within the search engines, you have a much greater chance of converting that search query into traffic. From there, you have a much greater chance of converting that traffic into a buying customer. Approximately 30% of all clicks end up going to the website in the first position within the search engine rankings. Whereas, 12% go to the website with the third position. It falls to 2% for the sites down in the nine and ten rankings [Smart Insights 9/2016]. As you can probably tell, it is pertinent to get your website as high as possible within the search engine rankings.
The overall disparity between the higher sites and the lower sites showcase how important it is for a brand to get ranking high for buying keywords. After all, customers are using these search engines to find the right businesses to buy products and services from. The digital ecosystem has become one of the most important components of an effective sales funnel for all businesses. In the year 2016, it was the first time consumers bought more from online retailers than from traditional brick and mortar retailers [USPS]. Nearly 50% of all retailers have said that the majority of consumers do their research online even if they do end up making their final purchase in a traditional brick and mortar store. Any brand needs to pay close attention to its SEO efforts to maximise its visibility within the marketplace.
Numerous factors go into the overall rankings of a website. These are classified as either on-site or off-site factors. Meaning, the strategies that go into them are either done on or off the website itself.
A good and comprehensive strategy includes both of these. It also focuses on producing high-quality content with a good keyword strategy. Optimising the tags, titles, headings, and more are all recommended for on-page SEO.
For off-page or off-site SEO, you will want to link relevant keywords to high-quality content. Having a good link structure and having more backlinks to your site is crucial. You can do this by cross-promoting content and by doing guest posting or even leveraging social media.